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Latest Analysis

Browse the latest legal alerts, case analyses, explainers, and strategic commentary on the forces reshaping sports and entertainment.

Business & Deals

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Fanatics Controls the Product. TikTok Controls the Storefront. A New Antitrust Suit Says That Combination Shut Rivals Out.

Sep 12, 2026

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10 min read

Fanatics Controls the Product. TikTok Controls the Storefront. A New Antitrust Suit Says That Combination Shut Rivals Out.

Independent sports-card breakers accuse Fanatics and TikTok of using control over licensed collectibles and livestream distribution to squeeze rivals. The lawsuit has not proved that theory—but it presents a modern version of a very old antitrust question: when does vertical integration become exclusion?

Jesse Wilde
Jesse Wilde
The NCAA Is Eliminating Waiver Discretion. It May Be Outsourcing It to Courts.

Sep 12, 2026

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10 min read

The NCAA Is Eliminating Waiver Discretion. It May Be Outsourcing It to Courts.

Division I’s new age-based eligibility system is designed to replace case-by-case waivers with clearer rules and narrow exceptions. That may make the rulebook easier to administer. It may also move the hardest eligibility decisions out of Indianapolis and into courtrooms around the country.

Jesse Wilde
Jesse Wilde

College Sports & NIL

+1

The NCAA Adopted a Five-Year Eligibility Model. Denzel Aberdeen Wants to Know Why His Class Gets Four.

Sep 12, 2026

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6 min read

The NCAA Adopted a Five-Year Eligibility Model. Denzel Aberdeen Wants to Know Why His Class Gets Four.

Florida guard Denzel Aberdeen’s emergency lawsuit puts the NCAA’s Class-of-2022 transition rule under a microscope—and brings college basketball squarely into the eligibility litigation reshaping college sports.

Jesse Wilde
Jesse Wilde

Business & Deals

+2

LIV Paid Players to Join. Its Bankruptcy May Ask Them to Own the Risk.

Sep 12, 2026

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6 min read

LIV Paid Players to Join. Its Bankruptcy May Ask Them to Own the Risk.

LIV Golf’s proposed restructuring would give players 52.5% of the reorganized company. But the equity is not simply a perk—it is part of a deal that could replace old cash-heavy contracts with ownership, new commitments, and a very different allocation of risk.

Jesse Wilde
Jesse Wilde
The Complete Guide to Antitrust Law in Sports

Sep 12, 2026

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20 min read

The Complete Guide to Antitrust Law in Sports

How the Sherman Act shapes college athlete compensation, league rules, collective bargaining, media rights, team ownership, eligibility, and the business of competition itself

Jesse Wilde
Jesse Wilde
The Prediction-Market Fight Is Now at the Supreme Court’s Door

Sep 12, 2026

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6 min read

The Prediction-Market Fight Is Now at the Supreme Court’s Door

Crypto.com became the third party to ask the Supreme Court to resolve whether sports event contracts belong to federal derivatives law or state gambling law. The Court has not agreed to hear the fight. But the lower courts are now giving opposite answers to the same question.

Jesse Wilde
Jesse Wilde
There Can Be Two “BUs.” The Fight Was Over How They Drew the Letters.

Sep 12, 2026

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8 min read

There Can Be Two “BUs.” The Fight Was Over How They Drew the Letters.

Baylor and Boston University are settling a trademark fight that shows why common initials can coexist for decades—until branding, merchandise, and an old agreement push them too close together.

Jesse Wilde
Jesse Wilde
What Happens to a Sports Sponsorship When the Sponsor Goes Bankrupt?

Sep 12, 2026

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4 min read

What Happens to a Sports Sponsorship When the Sponsor Goes Bankrupt?

The Minnesota Vikings say Sleep Number still owes more than $313,000 under a sponsorship deal. The harder question is not whether there was a contract—it is where that contract sits in bankruptcy’s payment line.

Jesse Wilde
Jesse Wilde
Josh Jacobs Resolved His Criminal Case. The NFL Still Gets Its Own Say.

Sep 12, 2026

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9 min read

Josh Jacobs Resolved His Criminal Case. The NFL Still Gets Its Own Say.

A no-contest plea can end—or largely end—a player’s criminal case without ending his football case. Here is how the NFL’s Personal Conduct Policy, Commissioner’s Exempt List, collectively bargained discipline process, and appeals system actually work.

Jesse Wilde
Jesse Wilde
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The Game Behind The Game

Sports & Entertainment Law + Business Analysis

© 2026 The Game Behind The Game

The Game Behind The Game provides commentary and analysis for informational purposes only. Nothing published here constitutes legal advice, creates an attorney-client relationship, or should be relied upon as a substitute for advice from qualified counsel regarding a particular matter. The views expressed are those of the author and do not necessarily reflect the views of the author’s law firm, its attorneys, or its clients.

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