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Professional Sports

Legal and business analysis involving professional leagues, teams, athletes, labor relations, and competition.

Business & Deals

+2

The Endorsement Deal Is Becoming an Ownership Deal

Sep 19, 2026

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10 min read

The Endorsement Deal Is Becoming an Ownership Deal

The old endorsement agreement rented a celebrity’s attention. The emerging model gives athletes, actors, musicians and creators a piece of the business their attention helps build. That changes the economics—but it also changes the risk, the law and what sophisticated talent should negotiate.

Jesse Wilde
Jesse Wilde

Business & Deals

+1

Women’s Sports Is No Longer a Growth Story. It Is Becoming an Asset Class.

Sep 19, 2026

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9 min read

Women’s Sports Is No Longer a Growth Story. It Is Becoming an Asset Class.

The important shift is not that more people are watching women’s sports. It is that capital can now see what it is buying: scarce franchises, contracted media inventory, repeatable ticket and sponsorship revenue, dedicated infrastructure, and increasingly mature labor and governance systems. The next fight will be over who captures the value those assets create.

Jesse Wilde
Jesse Wilde

Business & Deals

+2

The Endorsement Deal Is Becoming a Cap-Table Deal

Sep 19, 2026

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10 min read

The Endorsement Deal Is Becoming a Cap-Table Deal

Athletes are increasingly taking ownership alongside endorsement money. The deeper shift is that brands are learning to finance growth with athlete influence—and athletes are deciding that renting out their fame may be less valuable than owning part of what it builds.

Jesse Wilde
Jesse Wilde

Professional Sports

+1

Matt Kalil Lost His Privacy Case Because the Court Said Haley Was Telling Her Own Story

Sep 18, 2026

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10 min read

Matt Kalil Lost His Privacy Case Because the Court Said Haley Was Telling Her Own Story

A federal judge agreed that the former NFL tackle plausibly alleged a highly offensive disclosure of private facts. He still dismissed the case—with prejudice—because the intimate details were part of Haley Kalil’s own account of her marriage, health and divorce.

Jesse Wilde
Jesse Wilde

Business & Deals

+1

The NFL Has Already Decided Prediction Markets Aren’t Sportsbooks

Sep 18, 2026

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5 min read

The NFL Has Already Decided Prediction Markets Aren’t Sportsbooks

Courts and regulators are still fighting over what sports-event contracts are. The NFL has drawn its own line—and even DraftKings, FanDuel and Fanatics cannot cross it with prediction-market products.

Jesse Wilde
Jesse Wilde

Professional Sports

+1

Brian Flores Found a New Piece of NFL Hiring Evidence. The Fight Now Is Over Whether the Public Gets to See It.

Sep 18, 2026

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5 min read

Brian Flores Found a New Piece of NFL Hiring Evidence. The Fight Now Is Over Whether the Public Gets to See It.

A one-page document created by Korn Ferry during a Raiders coaching search has become part of Brian Flores’s discrimination litigation. Nobody outside the case knows what it says. That is precisely why the fight over whether it stays sealed matters.

Jesse Wilde
Jesse Wilde

Professional Sports

+1

The NFL Can Punish Josh Jacobs. Getting the Evidence Is Another Matter.

Sep 18, 2026

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6 min read

The NFL Can Punish Josh Jacobs. Getting the Evidence Is Another Matter.

The criminal case is largely resolved. The NFL investigation is not—and a fight over sealed surveillance footage is exposing the difference between a league’s power to discipline a player and its power to obtain evidence.

Jesse Wilde
Jesse Wilde

Business & Deals

+1

The Trail Blazers Cannot Just Leave Portland. Adam Silver Made That Clear.

Sep 16, 2026

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4 min read

The Trail Blazers Cannot Just Leave Portland. Adam Silver Made That Clear.

The NBA commissioner’s intervention does not resolve Portland’s arena fight. But it matters because relocation is not Tom Dundon’s decision alone—and the league just publicly signaled where it stands.

Jesse Wilde
Jesse Wilde

Business & Deals

+1

Private Equity Doesn't Need to Own the Team. It Can Own the Agency Across the Table.

Sep 16, 2026

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9 min read

Private Equity Doesn't Need to Own the Team. It Can Own the Agency Across the Table.

Partners Group's investment in Sports Entertainment Group is not really a story about private equity discovering sports agents. It is a story about athlete representation becoming a scalable financial platform—and about what happens when institutional capital starts consolidating the businesses standing between talent and nearly every way talent gets paid.

Jesse Wilde
Jesse Wilde

Business & Deals

+1

One Company Owns 41% of the Minors. It Is Building Something Bigger Than a Team Portfolio.

Sep 16, 2026

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8 min read

One Company Owns 41% of the Minors. It Is Building Something Bigger Than a Team Portfolio.

Diamond Baseball Holdings now owns 49 of Minor League Baseball’s 120 affiliated clubs—one team shy of MLB’s current ownership cap. But the real story is not the number of franchises it has collected. MLB’s 2021 overhaul turned a fragmented local business into something that could be operated at national scale, and DBH is becoming part owner, part commercial platform, and increasingly part real-estate company.

Jesse Wilde
Jesse Wilde

Business & Deals

+3

Threaten an Athlete, Lose Your Right to Bet: Major Leagues Push for Lifetime Sportsbook Bans

Sep 15, 2026

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5 min read

Threaten an Athlete, Lose Your Right to Bet: Major Leagues Push for Lifetime Sportsbook Bans

The NFL, NBA, MLB, NHL and MLS—and their players unions—want betting-related harassment to carry a new consequence: permanent exclusion from regulated sportsbooks.

Jesse Wilde
Jesse Wilde

Business & Deals

+2

The $20 Billion FIFA Deal Died. Now UEFA Wants the Deal Files.

Sep 14, 2026

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10 min read

The $20 Billion FIFA Deal Died. Now UEFA Wants the Deal Files.

UEFA is trying to use a little-known U.S. discovery statute to obtain investor emails, valuation work, deal documents, and testimony for a contemplated Swiss criminal complaint involving FIFA President Gianni Infantino. The first fight is not over guilt. It is over whether the foreign proceeding is real enough to justify American discovery before it even exists.

Jesse Wilde
Jesse Wilde

Business & Deals

+2

The Clippers Were Ready to Fight the NBA. Steve Ballmer Just Ended the Legal War.

Sep 14, 2026

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5 min read

The Clippers Were Ready to Fight the NBA. Steve Ballmer Just Ended the Legal War.

Ballmer says the Clippers will accept the NBA’s historic salary-cap penalties instead of challenging them. What disappears is the threatened league fight—not the five lost draft picks, the NBA’s continuing investigative authority, or the separate federal criminal probe.

Jesse Wilde
Jesse Wilde

Business & Deals

+3

What Happens to a Sports Contract When One Side Files Bankruptcy?

Sep 14, 2026

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9 min read

What Happens to a Sports Contract When One Side Files Bankruptcy?

Bankruptcy does not simply cancel a sponsorship, player deal, media-rights agreement, or licensing contract. It changes the rules for performance, payment, termination, assignment—and leverage.

Jesse Wilde
Jesse Wilde

Business & Deals

+2

What Is a Morals Clause?

Sep 12, 2026

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8 min read

What Is a Morals Clause?

The contract language that can turn a scandal, accusation, arrest, old social-media post, or reputational crisis into a right to suspend or terminate a deal.

Jesse Wilde
Jesse Wilde

Business & Deals

+2

How Sports Agent Contracts Actually Work

Sep 12, 2026

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10 min read

How Sports Agent Contracts Actually Work

What athletes are really signing when they hire an agent—and how commissions, exclusivity, termination, union rules, federal law and state regulation fit together

Jesse Wilde
Jesse Wilde

Business & Deals

+2

How Salary Caps Actually Work

Sep 12, 2026

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10 min read

How Salary Caps Actually Work

A salary cap is not just a number. It is an accounting system that decides which dollars count, when they count, which teams may spend above the line—and when an endorsement deal starts looking suspiciously like payroll.

Jesse Wilde
Jesse Wilde

Business & Deals

+3

What Is the Nonstatutory Labor Exemption—and Why Does Pro Sports Depend on It?

Sep 12, 2026

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8 min read

What Is the Nonstatutory Labor Exemption—and Why Does Pro Sports Depend on It?

Salary caps, drafts, free agency rules and other restraints would look very different under ordinary antitrust law. The nonstatutory labor exemption is what allows leagues and players to negotiate them as labor rules instead.

Jesse Wilde
Jesse Wilde

Professional Sports

+2

What Does It Actually Mean to Call a College Athlete an “Employee”?

Sep 12, 2026

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9 min read

What Does It Actually Mean to Call a College Athlete an “Employee”?

Calling an athlete an employee can mean union rights, minimum-wage obligations, payroll taxes, workers’ compensation—or some combination of them. The complicated part is that American law does not use one universal definition of “employee.”

Jesse Wilde
Jesse Wilde

Business & Deals

+2

LIV Paid Players to Join. Its Bankruptcy May Ask Them to Own the Risk.

Sep 12, 2026

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6 min read

LIV Paid Players to Join. Its Bankruptcy May Ask Them to Own the Risk.

LIV Golf’s proposed restructuring would give players 52.5% of the reorganized company. But the equity is not simply a perk—it is part of a deal that could replace old cash-heavy contracts with ownership, new commitments, and a very different allocation of risk.

Jesse Wilde
Jesse Wilde

Professional Sports

+1

The NCAA Says It Can't Change Michigan–Western Michigan. Then It Changed the Rule.

Sep 9, 2026

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12 min read

The NCAA Says It Can't Change Michigan–Western Michigan. Then It Changed the Rule.

The NCAA says it has no mechanism to overturn Michigan's win. Its new replay directive would have prevented that win in the first place. That distinction exposes the real problem: not an absence of power, but an absence of a remedy.

Jesse Wilde
Jesse Wilde

Professional Sports

+2

Inside College Sports’ New Eligibility Fight

Sep 7, 2026

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17 min read

Inside College Sports’ New Eligibility Fight

The fight over fifth-year eligibility has produced a question college sports never expected to answer: when, exactly, does testing the professional waters become crossing a line you cannot cross back?

Jesse Wilde
Jesse Wilde

Professional Sports

+2

From Eligibility Rule to Federal Crime: The NEAUX PROS Act Escalates College Sports’ Fight Over Returning Professionals

Sep 7, 2026

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3 min read

From Eligibility Rule to Federal Crime: The NEAUX PROS Act Escalates College Sports’ Fight Over Returning Professionals

A new House bill would use federal student-aid leverage—and even criminal penalties for athletics officials—to preserve the line between college and professional sports.

Jesse Wilde
Jesse Wilde

Professional Sports

+1

The Sky Is Private. The Arena Isn’t. Enes Kanter Freedom’s Lawsuit Tests Where the First Amendment Applies at a WNBA Game

Sep 6, 2026

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5 min read

The Sky Is Private. The Arena Isn’t. Enes Kanter Freedom’s Lawsuit Tests Where the First Amendment Applies at a WNBA Game

A former NBA player’s ejection from a publicly owned arena could force a federal court to decide when private sports enforcement becomes government action.

Jesse Wilde
Jesse Wilde

The Game Behind The Game

Sports & Entertainment Law + Business Analysis

© 2026 The Game Behind The Game

The Game Behind The Game provides commentary and analysis for informational purposes only. Nothing published here constitutes legal advice, creates an attorney-client relationship, or should be relied upon as a substitute for advice from qualified counsel regarding a particular matter. The views expressed are those of the author and do not necessarily reflect the views of the author’s law firm, its attorneys, or its clients.

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