The Fanatics Ecosystem: When Does Vertical Integration Become Market Power?
Fanatics has built something bigger than a trading-card company: an increasingly connected system spanning sports rights, Topps, memorabilia, live breaking, marketplaces, vaulting, retail, events, and direct-to-consumer commerce. That integration can make collecting dramatically easier. Antitrust law starts asking harder questions when control of one layer becomes leverage over who gets to compete in another.
